“I will have a venti mocha coffee”
- “Ok that will be $5.06”
Ummm that’s alittle pricy, so why not switch to Dunkin Donuts, well the reason is because of the brand and the atmosphere. When you are a girl walking around with a starbucks coffee, you in a sense feel mature, because you see all the grownups and friends in college walking around with them also. It is kind of like a club, and you do not want to be left out. The coffee cup with the logo of Starbucks is like the secret handshake or password. The brand is a representation of a bunch of things such as high society and organic products, etc.
However the only reason I ever seem to go to starbucks is because of the atmosphere. I feel like there I can always go and have a relaxing place to write a paper, chat with friends to catch up, or play dominoes…which I have done with some people. Unlike places like Dunkin donuts, you can’t get work done it is more of a place to pick up coffee and just walk out. So Starbucks although expensive, is doing pretty well in the public eye.
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